#FA Success Ep 343: The Evolution Of Tremendous-OSJ Platforms To Assist Impartial Advisors, With Rita Robbins

Rita Robbins Podcast Preview Image FASWelcome again to the 343rd episode of the Monetary Advisor Success Podcast!

My visitor on right now’s podcast is Rita Robbins. Rita is the Founder and President of Affiliated Advisors, a Tremendous-OSJ with Royal Alliance that gives assist to 90 monetary advisors and collectively oversees $3.5 billion in property below advisement.

What’s distinctive about Rita, although, is how because the founding father of one of many first woman-owned Tremendous-OSJs practically 30 years in the past, she has witnessed first-hand the evolution of the Tremendous-OSJ mannequin from offering native oversight of brokers promoting proprietary merchandise, into back-office platforms that present an more and more open-architecture product shelf coupled with compliance, know-how, advertising and marketing, enterprise administration, and different assist to unbiased monetary advisors.

On this episode, we speak in-depth about how Rita skilled the evolution of broker-dealer platforms all through her decades-long profession the place the know-how and compliance, that was as soon as the core of what Tremendous-OSJs offered, is now more and more supplanted by extra in-depth providers to assist their advisors, how Rita has grown and scaled her platform by specializing in 3 levers of recruiting advisors, natural progress from the advisors and platform itself, and inorganic progress from advisors shopping for and promoting practices with about half being inner gross sales, and the way the expansion of Rita’s agency accelerated within the pandemic due to the middle- and back-office assist it offers its advisors via know-how, together with and particularly the power to work remotely as so many banks and wirehouses have been ill-prepared for the digital transition.

We additionally discuss how, regardless of not being a monetary advisor herself or ever working with shoppers, Rita grew to become very acquainted with the wants of the advisor group after spending 10 years on the street as a wholesaler, which gave her the arrogance to launch an OSJ, how Rita was impressed to begin her personal OSJ after serving to an insurance coverage firm launch their very own broker-dealer platform and realizing that she wished to have extra management over her personal success which may solely be finished if she went out on her personal, and the way Rita has expanded the management of her platform to incorporate 2 new companions that every have their very own specializations so the brand new companions increase – relatively than merely dividing up – the capabilities of the agency.

And make certain to hearken to the tip, the place Rita shares how she handled the early-career pressures of getting to indicate up and even costume the identical method males did to show she was reliable, how Rita was in a position to overcome the trauma of discovering a enterprise associate and long-term buddy had been embezzling cash from the agency that was solely found when a workforce member found their medical insurance had lapsed as a result of the enterprise associate wasn’t paying the premiums, and the way Rita nonetheless struggles with the stability between getting caught up on issues that may’t actually be managed and giving time for enterprise challenges and enterprise cycles to work themselves via to the subsequent stage of progress.

So, whether or not you are curious about studying about how Rita buildings her broker-dealer platform to assist advisors, why Rita believes that Affiliated Advisors’ values helps her platform stand out amongst others within the business, or why Affiliated Advisors intentionally doesn’t have an unbiased RIA, then we hope you take pleasure in this episode of the Monetary Advisor Success podcast, with Rita Robbins.

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