The Monetary Recommendation Affiliation Australia (FAAA) has appointed Ben Rutherford to guide its advertising and marketing and communications group.
Mr Rutherford has over 19 years of selling expertise within the leisure, media, and monetary companies sectors throughout the business-to-business (B2B) and business-to-consumer (B2C) segments.
He has additionally labored with hospitality and leisure firms reminiscent of EVT (together with Occasion Cinemas and Moonlight Cinema) and Southern Cross Austereo. Along with creating and executing the launches of latest manufacturers and companies into aggressive marketplaces, Ben just lately delivered an award-winning firm rebrand and in depth web site relaunch.
Mr Rutherford shall be chargeable for FAAA advertising and marketing and communications exercise and selling consciousness and understanding of the worth of monetary recommendation amongst shoppers and adjoining professions.
He may even be centered on constructing consciousness of the Licensed Monetary Planner (CFP) designation among the many monetary planning group and recommendation shoppers.
As well as, Mr Rutherford will ship advertising and marketing and communication campaigns to assist member engagement.
FAAA chief govt Sarah Abood says, “Ben’s advertising and marketing and communications expertise throughout the B2B and B2C segments make him well-suited to addressing the wants of a number of stakeholders.”
“Ben will play a important position in reaching the FAAA’s objectives of membership development, deeper stakeholder engagement and elevated model consciousness, notably at a pivotal time following the current merger with the AFA.
“Most significantly, Ben shall be chargeable for creating and delivering actions that allow the FAAA, by means of its members, to ship extra nice recommendation to extra Australian shoppers.”