Sage pop-up store winners introduced

Three successful companies have been picked to share the Sage pop-up store area in London’s Oxford Avenue, which opens on June 14.

The three well-deserved winners are Baboodle, the UK’s first child gear rental platform, coach customisation idea London Sneaker School, and vegan brownie baker Cake or Death.

Come and go to our three successful small companies on the Sage pop-up store area at 58 Oxford Avenue, London W1D 1BH between June 14-17. Opening hours are between 10am to 7pm.


The important information to organising a pop-up store within the UK – On this information we clarify the important thing issues small companies want to think about when organising a pop-up store within the UK


We now have an excellent week deliberate with workshops, influencers and networking occasions all lined up.

Over 250 firms entered our Sage pop-up store competitors, which was judged by Baby Cot Shop founder Toks Aruture, Small Business Commissioner and broadcaster Liz Barclay, Borough 22 proprietor Ryan Panchoo, and Sage VP efficiency advertising and marketing UKI Kirsty Waller.

Eat cake and die: Cake or Demise bakes scrumptious vegan brownies. Credit score: Caitlin Isola

Katie Cross, director of Cake of Demise, mentioned: “Everybody at Cake or Demise Bakery is delighted to have been chosen for the Small Enterprise pop-up store. That is an unbelievable alternative for us to point out Londoners simply how good brownies could be. We’d by no means usually get the prospect to achieve so many individuals and it’ll make an enormous distinction to our enterprise.”

As to what made our three winners stand out, the judges variously praised their distinctive branding, social conscience, and sense of constructing a group.

Sage govt Kirsty Waller praised the distinctive identification of Cake or Demise, with its singular deal with one product achieved effectively.

In the meantime, Toks Aruture mentioned the Baboodle enterprise mannequin of re-using outgrown child gear was “progressive and wanted”. Aruture mentioned: “The newborn items market is rising, which additionally means the potential for extra waste. Good high quality child gadgets shouldn’t be discarded and added to landfill.”

The judges additionally applauded the group mission of London Sneaker College, which brings younger individuals collectively and encourages creativity whereas they customise trainers. Ryan Pachoo appreciated what he known as its “nice group vibe”.

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