US craft soda model increasing abroad

SEATTLE — Jones Soda Co., the craft soda model that’s identified for its unconventional flavors and user-generated paintings, is increasing into a number of European markets.

The Seattle-based soda maker stated it has partnered with American Fizz, the UK’s largest distributor of American food and drinks merchandise, to distribute its soda merchandise all through England, France and Belgium in 2023.

“At Jones Soda Co. we put the shopper on the coronary heart of every little thing we do, and that is mirrored within the client engagement we’ve with the tons of of 1000’s of followers throughout all our social media channels,” stated Loic Tomei, director of Jones Soda Co. “Our home followers are all the time  excited to study concerning the newest new retailer to hold  Jones of their neighborhoods, so we’re thrilled to be partnering with American Fizz to carry that very same enthusiasm to our rising   enterprise worldwide.”

Brad Armitage, co-founder and chief govt officer of American Fizz, added, “After the meteoric rise of American food and drinks in the UK and Europe, we’ve been working intently with producers throughout the USA to carry the most well-liked US manufacturers to our shores. Jones Soda is an ideal match for our firm. Their deal with high-quality flavors, colours and distinctive product branding is what has earned the love of actually tens of millions of US clients. We’re extremely excited to be introducing the product to UK and EU markets, bringing a candy style of nostalgia to expats and US soda fanatics alike.”

Based in 1995 in Vancouver, BC, Jones Soda affords its merchandise in the USA and Canada. The corporate sustained a lack of $4.78 million within the 9 months ended Sept. 30, 2022, on gross sales of $15.344 million. Final summer season, the corporate known as off a possible merger with Merely Higher Manufacturers citing “present market situations.”