Watchfinder Cuts Costs 15% as Rolex and Patek Philippe Values Slide

Watchfinder & Co., the web pre-owned watch-selling platform managed by luxurious conglomerate Richemont, has dropped costs by about 15 p.c as valuations of used Rolex and different prime fashions have declined.

“There may be ache for positive,” Arjen van de Vall, who took over because the chief government officer of Watchfinder in 2021, mentioned in an interview. “You see provide going up considerably for fashions that we’d actually have killed for simply a few months earlier than.”

After an unprecedented surge in 2021 and into the primary three months of 2022, costs for essentially the most desired Rolex, Patek Philippe and Audemars Piguet fashions have been falling sharply. Watch values have been hit by slowing financial development, greater rates of interest and the collapse of crypto currencies.

Watch sellers and buyers have flooded the market with provide, in current months, of once-sought-after Rolex Daytona, Patek Nautilus and AP Royal Oak fashions resulting in a 24 p.c decline in a luxurious watch market index, compiled by Watchcharts, in 12 months. The index contains 60 watches from the highest 10 luxurious watch manufacturers by transaction worth.

Watchfinder’s common promoting worth for a luxurious timepiece is about £7,000 ($8,445), in line with the CEO. That hasn’t modified a lot regardless of the value correction as consumers have been snapping up higher-end fashions at decrease costs.

“It’s principally pushed by re-balancing of what it’s that we promote,” van de Vall mentioned. “A few of the greater finish stuff, with costs settling down, turned extra engaging.”

Rolex stays the highest promoting luxurious watch model on Watchfinder, each by quantity and worth. Nonetheless, decrease priced manufacturers similar to watches made by Richemont jewelery model Cartier are shifting up the record. Cartier is at present the sixth-most fashionable model by quantity however will quickly transfer into fifth place amid rising recognition for the model’s Tank and Santos fashions, van de Vall mentioned.

Steep Fall

Based mostly within the UK, Watchfinder is among the many largest on-line sellers of pre-owned luxurious timepieces and has expanded to different markets in Europe, the US and Asia. It additionally has bodily shops in London, Paris, Geneva, Munich, Hong Kong and New York, giving the corporate specific perception into watch market demand tendencies.

The CEO mentioned the correction in costs and surge in provide was not a shock to Watchfinder, which makes use of information to trace and predict market efficiency as provides surged. Nonetheless, the breadth and the velocity of the selloff has been sudden.

“Most individuals within the business weren’t naive that costs would plateau and go down, however not with this magnitude,” he mentioned.

Watchfinder is increasing so as to add a buying and selling platform within the UK, aside from shopping for watch stock for resale on its web site and in its shops. The brand new program will enable sellers and personal sellers to submit watches on the market on Watchfinder with the corporate taking a £175 gross sales fee on every watch and a 4.9 p.c share on the gross sales worth.

Watches bought on the platform can be inspected for authenticity and situation by Watchfinder. The transfer places the corporate in direct competitors with Chrono24 GmbH, the most important on-line watch buying and selling platform, in addition to eBay Inc. Chrono24 just lately minimize about 13% of its workforce in a reorganization amid the declines in secondary watch market costs.

By Andy Hoffman

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